The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

Blog Article

This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan.A quantitative survey was administered to collect the data and a path analysis beefeaters triple flavor twists conducted to test the model.Based on a sample of 150 pure 27 respondents, our results indicate a positive relationship between ethnocentrism and purchase intentions with respect to local brands.Moreover, ethnocentrism, attitudes toward brands, and celebrity endorsements all have a significant impact on purchase intentions for local brands.